Why do some exercise programs thrive while others struggle to keep participants engaged? Join wellness strategist Jessica Maurer and active aging innovator Ruben Thickstun for a conversation about how thoughtful program design can transform exercise into meaningful experiences. We'll explore how emotion, connection, and confidence can influence participation, engagement, and retention and what makes a movement experience truly memorable.

Guest Contributors

Jessica Maurer is a wellness business consultant, strategist, keynote speaker, and the 2026 IDEA Fitness Leader of the Year. She helps organizations and professionals create energized, sustainable cultures through science-backed strategies that drive lasting behavior change.

Ruben Thickstun is a Functional Training Specialist, entrepreneur, and the 2024 IDEA Emerging Trailblazer of the Year. Through his work with older adults, retirement communities, and organizations, he is redefining active aging by creating engaging movement experiences that support physical, cognitive, and social well-being.